Marketing Projects: Academic and Professional Work

Featured Academic Work

  • Title page of a research paper titled 'Sears: The Rise and Fall - Final Paper' with authors' names and course details.

    Sears: The Rise & Fall

    An essay cataloging the storied history of Sears, from the company’s rise in the late 19th century, dominance throughout the 20th century, and the company’s present circumstances. Also includes interviews from individuals around during Sears’ cultural peak.

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  • Title slide reading 'C.W. Dixey & Son' with a list of names: Gwen Enright, Alex Houssan, Max Laplante, Kiarra Ortla, Andrew Peck, Marcos Perez-Burgos, Henry Pittorino, on a dark blue background with gold decorative curves.

    Case Study: C.W. Dixey & Son

    An interactive PowerPoint presentation discussing the current state of the eyeware company C.W. Dixey & Sons’, reviewing the company’s relationship with consumers and recommendations for further growth.

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  • Middle of semester check-in poster for Rindge Stone & Gravel featuring a pine tree and mountain logo.

    Mid Semester Check-In: Rindge Stone & Gravel

    A presentation demonstrating current and future progress working with Rindge Stone & Gravel regarding the company’s online presence. Features videos of redesigned websites made with Figma.

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Professional Work

  • As an event marketing intern, I had the responsibility of performing outreach with potential vendors, creating and posting social media content with Hootsuite, and creating print material such as the guest map for event navigation.

    Of note, for the @spicetoberfest Instagram page, one of my posts reached 4.2K views, 464% more than other posts from the same profile.

  • I designed the logo and current print ads in 2023, both of which are still used by the company today. My logo has appeared on company merchandise, ranging from hats to quarter-zip jackets. Currently working on a website redesign in cooperation with the site manager.

  • For my Summer 2025 internship, I worked as a Sales and Marketing Specialist, improving the company website with the addition of a blog introducing the company’s products.