Marketing Projects: Academic and Professional Work

Featured Academic Work

  • Title page of a research paper titled 'Sears: The Rise and Fall - Final Paper' with authors' names and course details.

    Sears: The Rise & Fall

    An essay cataloging the storied history of Sears, from the company’s rise in the late 19th century, dominance throughout the 20th century, and the company’s present circumstances. Also includes interviews from individuals around during Sears’ cultural peak.

    Read Essay
  • Title slide reading 'C.W. Dixey & Son' with a list of names: Gwen Enright, Alex Houssan, Max Laplante, Kiarra Ortla, Andrew Peck, Marcos Perez-Burgos, Henry Pittorino, on a dark blue background with gold decorative curves.

    Case Study: C.W. Dixey & Son

    An interactive PowerPoint presentation discussing the current state of the eyeware company C.W. Dixey & Sons’, reviewing the company’s relationship with consumers and recommendations for further growth.

    View Presentation
  • Middle of semester check-in poster for Rindge Stone & Gravel featuring a pine tree and mountain logo.

    Mid Semester Check-In: Rindge Stone & Gravel

    A presentation demonstrating current and future progress working with Rindge Stone & Gravel regarding the company’s online presence. Features videos of redesigned websites made with Figma.

    View Presentation
  • A yellow/white background featuring a logo with a tree and text denoting that this is the Final Report for a project centered around Rindge Stone & Gravel.

    Final Report for Rindge Stone & Gravel

    A presentation showcasing the results of a group project completed for my Digital Marketing Strategy course, once again on Rindge Stone & Gravel. The website featured was created on Weebly as detailed in the presentation.

    View Presentation

Professional Work

  • As an event marketing intern, I had the responsibility of performing outreach with potential vendors, creating and posting social media content with Hootsuite, and creating print material such as the guest map for event navigation. Events hosted over 32 vendors and sponsors from across New England, including support from major organizations such as AARP, Boston Arts & Culture, and NRG.

    For the @spicetoberfest Instagram page, one of our posts reached 4.2K views, a 464% increase from our previous output. SpicetoberFest went on to be featured in a Chronicle 5 segment hosted by ABC News affiliate WCVB Boston.

    Click here to read the article and watch the accompanying video.

  • I designed the logo and current print ads in 2023, both of which are still used by the company today. My logo has appeared on company merchandise, ranging from hats to quarter-zip jackets, allowing the company to gain exposure across the Southern New Hampshire region.

    Most recently, I revamped the RSG website with a new, modern layout with a consistent design language and attention-grabbing CTAs across each page.

    View the website here.

  • For my Summer 2025 internship, I worked as a Sales and Marketing Specialist, improving the company website with the addition of a blog introducing the company’s SaaS-based products.


    In addition to maintaining the blog, I was also responsible for the in-app frontend design and created short videos demonstrating the company products, further demonstrating my on-screen camera presence.

    By the end of my internship, the website expanded from 4 pages to 9 pages, significantly improving SEO and NextJS metadata for greater visibility on search engines.